Aravo Appoints Robert Shecterle as Vice President of Marketing

25-Year Supply Chain Veteran Joins Pioneering Provider of Supplier Information Management Software and Services

SAN FRANCISCO, Calif., August 23, 2010 – Aravo, the leading provider of on-demand Supplier Information Management (SIM) software and services, today announced the company has appointed Robert Shecterle as Vice President of Marketing. In this capacity, Robert will be responsible for driving Aravo’s overall marketing strategy and execution, as well as leading all corporate and external communications for the company. With 25 years of enterprise marketing and solution go-to-market experience for supply chain solutions, Robert brings deep domain knowledge and a history of marketing success to Aravo.

“Robert is a recognized leader in the supply chain management category and we feel fortunate to welcome someone of his caliber to our executive management team,” said Aravo CEO Tim Albinson. “Aravo continues to relentlessly push the supplier information management category forward and drive new innovations to market. Having Robert on board will provide us with the deep contextual knowledge and practical experience to take Aravo to the next level.”

Most recently, Robert served as Vice President, Marketing and Product Management at InfoNow, a channel performance optimization leader, advancing the company’s overall strategy, marketing, and product design. Prior to InfoNow, Shecterle managed research practices at the Aberdeen Group for Supply Chain Management, Global Supply Management, Retail, and Sustainability, providing global market insight and analysis. He has also held executive roles in strategy, marketing, and product management at software companies such as Ariba, PeopleSoft, and Oracle, helping drive rapid revenue growth and new market expansion.

Robert began his career in management consulting at Ernst & Young, helping clients apply technology to solve strategic business process issues. He has been on the board of directors of the Supply Chain Council, and was named a “Pro to Know” by Supply and Demand Chain Executive Magazine. Mr. Shecterle holds a BA in Business from Loyola University, Chicago.

“I remember Aravo well from my days as a research analyst, and had always thought they were one of the true innovators in the supplier information management category. It is truly an honor to join the executive team in this leadership position,” said Robert Shecterle, Vice President of Marketing for Aravo. “Global enterprises are recognizing how critical it is to have a holistic understanding of their suppliers and the impact this information can have on their bottom line. Aravo is well positioned for growth, and I’m excited about the opportunity to contribute to their future success.”

About Aravo

The world’s best-run businesses utilize Aravo’s Cloud-based Supplier Lifecycle Management solutions and Supplier Risk Services to find and manage trading partner relationships, reduce supply chain risk, ensure global regulatory compliance and lower the cost of managing suppliers by up to 72%. Aravo launched the market’s first SIM/SLM solution in 2004 and has been the leading innovator in the space ever since. Customers such as General Electric, Accenture, and Boston University rely on Aravo to manage information and processes for over 2 million global suppliers. Aravo is based in San Francisco, with offices in Chicago, Dallas, New York, Portland, Monterrey, Mexico and Ahmedabad, India, and is backed by over $50 million in investment from Cisco Systems, Big Sky Partners, and others.